Why does my listing show as Buy Box winner in Repricer, but I don’t see the Buy Box live on Amazon ?

Amazon’s Buy Box is dynamic and can vary depending on customer context. While our repricer uses Amazon’s AnyOfferChangedNotifications (AOCN) feed to identify the Buy Box winner, Amazon determines the live Buy Box based on several factors, including:

Customer location (e.g., a Prime customer in London may see a different Buy Box winner than one in Manchester). Prime eligibility (some sellers may be Prime in certain regions but not others). Customer account type and preferences.

Because of these variables, it’s possible to appear as the Buy Box winner in our reports but not see it on the live product page in all situations.

This does not mean there’s an issue with your repricer. It simply reflects how Amazon personalizes the Buy Box for different customers.